In 2004 , a social media website named Facebook was launched by Mark Zuckerberg . Built in order to connect Harvard students with one another , Facebook registered more than a thousand sign ups within a single day of its launch.
And now , it has more than 1.73 billion daily active users.
Can you imagine any other platform or any other company which by any means can offer such a huge database of customers ? Roughly , 22% of the world’s population log on to Facebook everyday . One can reach millions of potential customers using Facebook.
The ways of promoting business have changed . The faster you adapt to the latest techniques , the chances of tasting early success increase.
→ Facebook helps you increase the brand awareness
Start with creating a Page where you can connect with your community , no matter how small it is. Keep your business page updated with the new posts . As more people see it , your reach to potential customers keeps expanding and newer audiences get aware of your brand.
More than 90 million small businesses use Facebook for promotion . Most of them use free tools such as Messenger , groups and pages . Organic reach is challenging but still businesses are making best use of it .
→ Effective Ad Campaigning for your business
Facebook for Business is a powerful tool used for online marketing in order to promote business. It provides low cost marketing and reaps high ROI (Return on Investment) . For social media marketing promotion , Facebook Ads is the top choice of 93% of social media marketers .
Now , just because it is easy to access doesn’t mean it is easy to use. Sometimes , brands overspend or campaigns do not go well. This happens due to lack of knowledge and skills in the area.
To avoid such situations ,these days businesses prefer to hire a facebook marketing company for facebook promotion .This ensures that every penny spent pays it’s price.
→ Targeted Advertising
Factors such as age group , ethnicity , location , income of a consumer may vary depending upon the products or services you offer. Promoted posts and sponsored stories are shown to a wide range of people that match the demographics and interests of your ideal customer . A Targeted ad saves cost and efforts and the conversion rate of a potential customer turning into your loyal customer increases.
→ Facebook Ads boost the Sales and Generate More Revenue
26% of Facebook users who click an ad are reported to make a purchase .Adding a call to action button (such as Buy Now , Contact Us , Sign Up ) alongside Ads can raise the sales by upto 2.5 times .
Small businesses have witnessed a rapid growth in sales .
A Thailand based organic food seller ‘OrganicWa’ used Facebook Messenger and scaled up its online restaurant business during the coronavirus (COVID-19) pandemic and helped customers get the meals they required during quarantine . The seller processed 11,000 orders in a month and witnessed a 6X return on ad combined with Messenger , compared to previous campaigns.
The Malaysian online beauty retailer ‘Pinkboxcereal ’ increased their sales through dynamic ads and video ads across Facebook and Instagram, earning a 37X return on ad spend for website purchases from April to June 2020.
→ Word of Mouth Marketing and Increase in Referrals
Once your Ads start reaching the right people and your services lure the consumers to revisit your website and page , expect to receive more number of likes and shares on your page. Your loyal customers will attract new customers for you by spreading a positive word for your brand among their family and friends . This will significantly scale up your business and increase the brand loyalty of your customers.
→ Real time analysis of your marketing strategy
Facebook provides real time reports and analytics tools which help in monitoring the campaigns. Ads Manager reveals a clear picture of how well your advertisements perform . Click Through Rate(CTR) Links , Cost Per Click(CPC) , frequency , cost per lead , conversion rate and several other metrics give you an insight of your Ad’s performance and you can improve your campaign anytime .These days businesses tend to engage with a social media marketing agency to build the right marketing strategy for their business and get their social media handles optimised by utilising the best SMO services.