Today , 97% of consumers search the internet before buying a new product or service. As they type the keyword in the search box, they see a bunch of relevant websites in return. People tend to visit the websites that are on the top of the list because they seem more relevant to their search.
Have you ever wondered why some websites rank higher than the other?
This happens due to Search Engine Optimization.
SEO is a powerful mechanism to rank your business’s website higher than the millions of other websites in response to certain keywords when searched.
Here are 7 reasons why your brand needs SEO.
→ Your target audience is using Google to search for your business
With over 40,000 search queries every second and around 3.5 billion searches every day, a vast number of users might be looking for a service that is relevant to your business. Many of your competitors are growing their businesses from it. Through SEO, you no longer need to worry about finding the right audience and your business’s reach shall not remain limited to a single region.
→ Your customers find you
Are you tired of cold calling and door to door sales? SEO can eliminate the use of traditional marketing strategies and you no longer need to ask people to buy your product.
When best SEO techniques are applied, a website ranks higher than its competition. The probability of selling a product or a service increases when a potential customer finds you. Hence, with the relevant keyword search, more customers will reach you.
→ Organic search drives most traffic to your web page
A website’s performance is directly linked to the organic search on the search engine. If your website doesn’t rank well, your business shall not thrive well online. Reports suggest that the first five organic search results account for 67.6% of all the clicks. You can witness an unexpected level of growth, once your website lands on the first page of the search.
As the opportunity is big, bigger efforts are required in the process of getting ranked on page 1. These days, many agencies provide best SEO services to help your website reach the top of the list. Many affordable SEO services such as On-page SEO, Off- page SEO, Local and Technical SEO are used by small businesses to increase their discoverability online.
Google accounts for over 75% of the global search traffic, followed by Bing at 9.9% and Yahoo at 2.77%. As Google holds such a huge market share of search traffic hence, Google SEO services are in demand these days.
→ Users trust Search Engines more than paid ads
It has been observed that many users tend to skip paid advertisements. SEO receives 90% more clicks than Pay Per Click(PPC). This is due to a user’s trust in Google’s algorithm. If a website manages to rank high in organic search, the user feels more confident about the brand.
Along with this, SEO can boost the effectiveness of your other marketing efforts.
For Example, SEO combined with search advertising can improve web traffic by 50%.
→ You stand out from your competitors
After analysing two million websites, it was found that 91% of all pages never get any organic traffic from Google. This means, a lot of online businesses including your competitors are not discoverable by the users. This happens due to least or no optimization.
Thus, SEO will help you stay on top as long as you stick to using the right SEO techniques for your website.
→ Builds your reputation in the online world
When you take time to properly optimize your website, it will increase your customer’s loyalty towards your business. This will assist in taking your company global. Moreover, investing small in SEO campaigns will reap good ROI in the form of gaining a high profit growth.
→ Intelligent Marketing Investment for your business
Magazine, Television Ads, Banner Ads are some of the various means of push advertising in which promotion is done to large groups of people. This incurs high costs and proves less effective. SEO does not require any advertising. In fact, it is cheaper and generates more leads, sales and traffic.
Invest into a SEO campaign today. If you know least about how to start one, hire an agency for your brand and utilise the professional SEO services.